money penny to the obama campaign, mr. bill burton. sort of weird to read a quote from you to you. >> it's a little strange. >> those ads in the summer a lot of folks thought were harsh, perhaps too harsh, perhaps playing low ball from a campaign, from a candidate that has sort of been above that kind of fisticuffs. and yet, you guys are reairing them. they've clearly worked for team obama, $30 million ad buy as i mentioned. the summer strategy seems to have been the right one. do you have any regrets about it? >> >> no. for starters. >> it's working. >> exactly. no asymmetrics a nonpartisan firm that graded all the ads on their effectiveness today said one of our ads was the most effective ad of the cycle based on focus groups they've done on the different ads over the course of this election. you know, what we were doing with these ads was, more than just telling the story of what mitt romney did at bain, it was a story about a guy who always stood up for his partners and himself making sure he made plenty of money but w